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INTRODUCING: Elizabeth Arden Beautiful Color Moisturizing Lipstick: Matte

Velvety, matte, pigment-rich colour encapsulated in a lustrously moisturising formula: at last, matte lips that don’t compromise on condition.

A formula to address every need; a unique fusion of matte and moisture… 

Flexible Satin-Pigments: matte, pure pigments are encapsulated in an emollient protective film allow for a comfortable, non-drying suede-like finish. 12 hour wear: a fade-resist complex keeps colour true for up to 12 hours.* Maxi-lip™: boosts lips with a 60% increase in moisturisation, for fuller, healthier, plumper lips.*** Smoothing Butter Complex: a natural trio of Mango, Shea and Murumuru butters infuse lips with nourishing, conditioning and soothing oils, whilst Argan Oil and Vitamin E provide antioxidant protection.

‘Immediately, 93% of women said that their lips felt softer and 90% said that their lips felt moisturized.’ **

In 5 Modern Matte Shades

A wardrobe of mattes, from timeless to on trend. Curated by Elizabeth Arden Global Makeup Artist Rebecca Restrepo.

Coral Crush
Clean and bright; the perfect coral lip shade.

Bold Red
The ultimate true, hot, vibrant matte red.

Nude
A soft yellow-based neutral that subtly nudes
down the lip.

Raspberry
Vivid fuchsia, the ultimate hot pink.

Rose Petal
A soft mauve-pink that looks fresh on
all skintones.

A formula to address every need; a unique fusion of matte and moisture…

Flexible Satin-Pigments: matte, pure pigments are
encapsulated in an emollient protective film allow
for a comfortable, non-drying suede-like finish.

12 hour wear: a fade-resist complex keeps colour true
for up to 12 hours.*

Maxi-lip™: boosts lips with a 60% increase in
moisturisation, for fuller, healthier, plumper lips.***

Smoothing Butter Complex: a natural trio of Mango,
Shea and Murumuru butters infuse lips with nourishing,
conditioning and soothing oils, whilst Argan Oil and
Vitamin E provide antioxidant protection.

* Based on a US clinical study of 32 women by subject self-assessment after 12 hours. ** Based on a US clinical study of 32 women by subject self-assessment
*** Maxi-Lip™ is used under the authorization of Sederma, Inc. Based on one month in-vitro/in-vivo testing of a lip treatment product with 1% Maxi-Lip™
Available at Elizabeth Arden counters nationwide January 2015 £21



Copyright Acquisition Intl. 2016