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Massage Envy Reaches Major Company Milestone with 100 Millionth Service

Massage Envy, a pioneering brand that continues to redefine the idea of total body care, recently completed its groundbreaking 100 millionth service, solidifying Massage Envy's leadership in the massage and skincare franchise industry. Completed at its Brentwood, Calif. location, the milestone comes on the heels of the company's recent rebranding and consumer campaign to educate on the need for massages and facials to be a part of people's total body care routine.

"Since we started Massage Envy in 2002, we set out to help consumers feel their best by providing convenient, affordable massage and skincare services, which was something no one else was doing. We became a category of one and have created an attractive proposition for our members, guests and our franchisees who have invested in the brand," said Dave Crisalli, president and CEO of Massage Envy.

Continuing to be named a top franchise, including Forbes' Best Franchises to Buy in 2015 and Best Franchise in its investment category, Massage Envy's tried-and-true membership model, a robust support system in place for franchisees and a dedicated field support team keeps it one of the country's fastest growing and most profitable wellness brands.

As the largest system of franchised massage and skincare services, Massage Envy's focus on helping people feel their best helped propelled its expansion to more than 1,100 nation-wide locations to date. With a belief that massages and facials are not "pampering" treats, rather elements of total body care essential to an individual's wellness journey, massage therapy and facials continue to be accepted as routine body maintenance.

"With over 100 million services performed, we are proud to have contributed to the well-being of millions of people," said Crisalli. "We will continue to set pioneering standards while raising the industry standard for service excellence." 

Massage Envy franchisees collectively employ more than 25,000 therapists and estheticians who have served more than 1.65 million members and guests.

Copyright Acquisition Intl. 2016