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More Than Design: The Pentahotels Experience

A pioneering role in the innovative hotel business through authenticity, inspiration and a distinct neighbourhood lifestyle.

Original, unconventional, relaxed and stylish - these properties describe the unique overall experience of pentahotels. With its unmistakable pentastyle, the young, dynamic hotel brand is one of the first to have made its mark and established itself as a pioneer in the lifestyle hotel segment.

Pentahotels does not stick to standard principals. Innovation, a strong vision, a good dose of creativity and courage define the brand's philosophy. It is evident that many things are different compared with market competitors in the sophisticated 4* hotel segment as soon as you step inside the hotel. This not only relates to the clear design. Cool outfits, a distinct fragrance, relaxed music and the easy-going, yet professional, way of addressing guests are all just as much a part of it. What's more, guests easily find everything they need, and at top quality. Free pay-TV, Sky Sports, in some hotels even a PlayStation 4 and a pinball machine in the room, as well as a quality of sleep that is unparalleled in this segment. This experience can be summarised as follows: fun with functionality, creativity with comfort, style with simplicity.

The design and the brand experience speak a clear language. This is also confirmed by Alastair Thomann, international managing director of pentahotels: "Ten years ago, we made our philosophy of a neighbourhood lifestyle available to guests for the first time with pentalounge - a mixture of a lobby, reception, bar and cafe. We are continually developing our open design concept further. We focus on our particular finesses and regionality." Since the relaunch of the hotel brand in 2007, pentahotels has become a successful global player. At the same time, the pentastyle - from "Design 1.0" to a globally applicable "Design 3.0" - has grown along with this almost organically. Design 3.0 will be presented to the public for the first time in Paris in Autumn 2016 and is being introduced in all newly-opened hotels.

Besides its own construction projects, penthotels also puts its fingerprints on various hotel conversion projects. The brand takes over existing hotels and creates its own world inside them. The joy of trying new and innovative things underlines the whole pentastyle-concept. "Even if some of our design experiments turn out to be unsuitable for our new acquisitions, we continue to find innovative solutions," says Alastair Thomann. "It is our goal to always be ahead of the trend and to stay an innovation leader"

Copyright Acquisition Intl. 2016